Update on SofTek Software and LIZZY™

Update on SofTek Software and LIZZY™

Dear Valued Customers,

I would like to start off by thanking all of you for your continued support, confidence and commitment to our technology and to our company. Many exciting changes are taking place here at SofTek Software International and none of it would have been possible without you – our valued and loyal customers. I would like to take a few moments of your time and update you.

We have moved our offices for SofTek Software Int’l Inc. and the new address and numbers are:

SofTek Software International, Inc.
7221 Market St.
Boardman, Ohio 44512

Sales & Support: 678-359-4184
Fax: 866-211-7491

We are continuing to work hard every day to complete our next release of our Dealer Management Software technology. LIZZY™ was first introduced to you back in August and she is preparing to be rolled out in the next few months. We are very excited about the new technology that has been developed for you and your businesses. Please continue to visit our new website www.nizex.com to learn more about the progress of LIZZY™, check out a demo or read more on the Latest News tab. You can also join the forum section to ask a question, to review what other customers have asked us and to share your ideas, suggestions and concerns. We welcome your input and need your honest and open feedback so we can meet your expectations as well as address your concerns.

On a separate note, I have recently been made aware of incorrect information being spread around by our competition as well as by some of our existing customers in regards to the investment required to upgrade to LIZZY™ in the future. The rumor I have heard is that it will be very costly to our existing customers when the time comes for them to upgrade to our new release in 2010.

Please allow me to put all your fears, concerns and anxieties to rest by informing you today that there will be NO CHARGE to upgrade to LIZZY™, NO CHARGE for the conversion and NO CHARGE for the training for any of our existing customers who are currently participating in our software support and maintenance plans – either annually or on a monthly basis. The investment for LIZZY™ will be based on the current annual software support and maintenance plans, divided by 12 and that amount will become your monthly service fee for the new system and the annual software support will end.

I hope this clears up and eliminates the confusion as to what you can expect your monthly payment will look like when the time comes for you to upgrade to LIZZY™. The “Quote System” on nizex.com is for potential new customers to get an estimated monthly rate for our new technology. We have enlarged the verbiage on the rates page that now reads:

CURRENT TBA CUSTOMERS NEED NOT USE THIS FORM AS YOU GET SPECIAL PRICING!

As a reminder, www.nizex.com has also been designed for you to communicate directly with our technical support staff when you require customer support/customer care. There is a link on the right side of the main page “Contact Support” where you can communicate with us via email. If you have already sent previous correspondences to us, you only need to fill in your email address, check the box and communicate the nature of your request. If it is your first time emailing us, please fill out all of the fields with Green labels, then type your request in the message box and submit. Your request is sent directly to our Tech Support Team, a service ticket is generated and your request is sent to the appropriate department for the required attention.

The feedback has been overwhelmingly positive over the past two months since we introduced the new customer support system – in timeliness of response and equally as important, the accuracy of the resolution to the specific request or need. We will continue to monitor and to evaluate ways that we can improve the overall level of customer support and attention to your needs. Your continued feedback, suggestions and ideas are welcomed and needed as we continue to work to better serve you and provide you with the best possible customer care in the industry.

In closing, I would like to address the topic of Price Files. There continues to be a misunderstanding and a degree of confusion that has developed for some of our customers as to what our Policy has been and our continued commitment to helping our customers with formatting price files. SofTek Software has always supported the position that we will assist our customers in getting their price files directly from their manufacturers and will do so free of charge. We will also teach our customers how to format their price files and teach them to import them directly into The Business Assistant. Again, we do this free of charge.

However, we have always charged $50.00 per price file when we are required to get the price files, format the price files and provide you with the formatted price files. SofTek is required to purchase many of the price files and in order to continue to staff the price file department; we will continue to charge a fee for formatted price files. This is no different than what we have done in the past, no different than what each of our competitors have always done and no different than what the industry has always accepted.

Some of our customers have taken a very negative stance in regards to our decision to continue with the price file department and continue with the industry standard fee of $50.00 per price file. This decision was made in order to maintain the price file department and assist those customers who want to enjoy the benefits and convenience of having us format and provide them with the price files they need. The decision was not made to upset or cause any ill will towards our company or damage any of the long term professional relationships we have established over the past 15 years.

Please understand that all of us at SofTek Software have a common goal – to provide each and every customer with a pleasurable, professional experience each and every time we are given an opportunity to serve you and the needs of your staff and your loyal customers.

If you have any questions or would like to discuss any of the changes taking place within our company, please contact me, Pete Rassega, Vice President at 678-359-4187 or Glenn Hancock, President and Founder of SofTek Software at 678-999-2144. We welcome and require your input, ideas, constructive criticisms and vision as we continue working towards the future and our goal of providing you with a superior technology.

Sincerely,

Pete Rassega

Vice President

SofTek Software International, Inc.