One of the problems with selecting the perfect CRM system today might be all of the options that are available. It gets rather confusing to try to find an affordable CRM system when you’re not really sure what Option 1, 2, and 3 gets you. Just taking a look at a few of the major CRM players, you’ll quickly see that for less than $10 a month they’ll give you CRM, but its lacking a lot of the key features you’ll need in order to operate your company properly. So you next opt for the higher price model but it too lacks a few things you wished you had. Eventually, to get what you need, you end up with the top of the line and are paying over $100 a month per user. Do you think this is all done by accident?
To us at nizeX, an Affordable CRM system is one that gives you all the options out of the box, works like you need it to work and is, well, affordable. This shouldn’t be complicated and the program should provide all of its features for an affordable price. As an example, lets look at a typical Dealership Management System which would include CRM, Invoicing, Inventory Control, Accounting and so on. It would be easy for us (and we tried) to provide just the modules you want and let you build up the perfect business system. It would make us more money sure, but it also (as we found) complicated the customers decision making processes. We found that before the sale took place they were getting frustrated trying to figure out what and how many of each module they needed to have. The other thing we realized was that a customer that only bought invoicing without purchasing inventory control did a huge disservice to themselves. Accounting was another example, how do you run a business and track inventory but not accounting?
In the end, we concluded the best way to sell our software was to provide complete packages in their entirety and not to nickel and dime our customers to death adding this module or that. It has proved a much more successful model and its why when you purchase CRM with nizeX, you get the entire package for just $35 a month per user. This even gets you access to full support and R&D services where you can directly request additional reports and features that might not have existed before you signed up. We can assure you that an Affordable CRM system is more than just a price tag and you should never fall victim to purchasing something just because its cheap. Always dig into exactly what you’re being provided with and always give it a test drive before you make a move.
Lastly, make sure you do the upfront research to make the right decision the first time, because your employees will quickly become frustrated if you continue to move back and forth to different systems trying to figure out what works. Another benefit to our CRM system is you know while doing the research that you’re looking at exactly the same program that you’ll be purchasing. With some of our competitors you might be demoing (and most likely are) a different trial than you will be purchasing later on.